Privacy Policy of NorthPeak Mobile Marketing

Effective Date: May 25, 2026

1. Introduction and Company Information

This Privacy Policy explains how NorthPeak Mobile Marketing collects, uses, discloses, stores, and protects personal information in connection with its mobile-marketing business activities in Canada. NorthPeak Mobile Marketing is committed to handling personal information in a manner that is lawful, fair, transparent, and consistent with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.

NorthPeak Mobile Marketing operates as a mobile-marketing service provider and may collect and process personal information in connection with marketing campaigns, lead generation, customer engagement, analytics, communications, and related services.

Business Name: NorthPeak Mobile Marketing
Address: 2450 Yonge Street, Toronto, ON M4P 2H5, Canada
Email: [email protected]
Phone: +1 (416) 782-5943

2. Data Collection and Processing

NorthPeak Mobile Marketing may collect personal information directly from individuals, from clients, from service providers, and from technology tools used in the delivery of mobile-marketing services. The types of personal information we may collect include:

• Contact information, such as name, email address, telephone number, and mailing address;
• Business contact details and professional profile information;
• Communication preferences and consent records;
• Information submitted through forms, landing pages, SMS campaigns, chat tools, or email interactions;
• Device and technical information, such as IP address, browser type, device identifiers, operating system, and approximate location derived from technical data;
• Usage data, including interaction with messages, links, websites, advertisements, and campaign content;
• Marketing and analytics data, including campaign response data, conversion data, and audience segmentation information;
• Any other information voluntarily provided to us in the course of using our services or communicating with us.

We may collect personal information through the following means:

• When individuals complete forms, subscribe to communications, or request information;
• When clients provide customer or prospect data for campaign execution;
• Through SMS, email, website, and digital advertising interactions;
• Through cookies, pixels, tags, and similar tracking technologies, where permitted by law and subject to applicable consent requirements;
• From third-party platforms, data partners, analytics providers, and advertising networks, where permitted by law.

We limit collection to information that is reasonably necessary for the purposes identified in this Privacy Policy or as otherwise permitted or required by law.

3. Purpose of Data Processing

NorthPeak Mobile Marketing processes personal information for the following purposes:

• To provide mobile-marketing services, including campaign planning, execution, optimization, and reporting;
• To communicate with individuals regarding inquiries, service updates, offers, and marketing content where permitted and consented to;
• To manage consent preferences, opt-in and opt-out requests, and suppression lists;
• To personalize content, improve customer experience, and tailor communications;
• To analyze campaign performance, audience engagement, and service effectiveness;
• To maintain business records, contracts, and billing administration;
• To detect, prevent, and investigate fraud, misuse, security incidents, or unlawful activity;
• To comply with legal, regulatory, tax, accounting, and recordkeeping obligations;
• To protect the rights, property, and safety of NorthPeak Mobile Marketing, our clients, users, and others;
• For any other purpose to which the individual has consented or that is otherwise permitted by law.

4. Legal Basis for Processing

Under Canadian privacy law, NorthPeak Mobile Marketing generally relies on consent, contractual necessity, legitimate business purposes permitted by law, and legal obligations as the basis for processing personal information.

• Consent: We may process personal information where an individual has given express or implied consent, as appropriate under the circumstances and applicable law.
• Contractual necessity: We may process personal information to enter into, manage, and perform contracts with clients, vendors, or service users.
• Legitimate business purposes: We may process personal information as reasonably required to operate our business, deliver services, secure our systems, and improve our offerings, provided such processing is consistent with applicable law and individual expectations.
• Legal and regulatory compliance: We may process personal information to comply with legal obligations, lawful requests, court orders, or regulatory requirements.

Where consent is required, individuals may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

5. Data Sharing and Third Parties

NorthPeak Mobile Marketing may disclose personal information to third parties in the following circumstances:

• To clients and authorized business partners for the performance of marketing services;
• To service providers that support our operations, including hosting providers, analytics providers, CRM platforms, email and SMS delivery providers, payment processors, customer support tools, and IT/security vendors;
• To advertising and measurement partners for campaign delivery, attribution, and performance analysis, where permitted by law and subject to applicable consent requirements;
• To legal, accounting, insurance, and professional advisors;
• To law enforcement, regulators, courts, or other public authorities when required or permitted by law;
• In connection with a merger, acquisition, financing, reorganization, asset sale, or similar corporate transaction, subject to appropriate confidentiality protections.

We require third parties that process personal information on our behalf to protect it using safeguards appropriate to the sensitivity of the information and to use it only for authorized purposes.

We do not sell personal information in exchange for money. Any sharing of information for marketing, analytics, or service delivery is conducted in accordance with applicable law and consent requirements.

6. Data Transfer to Third Countries

Personal information may be stored, processed, or accessed outside of Canada, including in the United States or other jurisdictions where our service providers or partners operate. As a result, personal information may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or regulatory authorities in those countries.

NorthPeak Mobile Marketing takes reasonable steps to ensure that cross-border transfers are protected by contractual, technical, and organizational safeguards appropriate to the sensitivity of the information and the nature of the transfer.

7. Storage Duration

NorthPeak Mobile Marketing retains personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with legal and regulatory requirements, to resolve disputes, and to enforce agreements.

The retention period depends on factors such as:

• The nature and sensitivity of the information;
• The purpose for which it was collected and used;
• Legal, tax, accounting, or regulatory retention obligations;
• Whether the information is needed for ongoing business or contractual purposes;
• Whether a person has withdrawn consent or requested deletion, subject to legal exceptions.

When personal information is no longer required, we will securely delete, anonymize, or de-identify it in accordance with our retention practices and applicable law.

8. User Rights

Subject to applicable Canadian privacy laws and any legal exceptions, individuals may have the following rights regarding their personal information held by NorthPeak Mobile Marketing:

• Access: The right to request access to personal information we hold about you and to receive information about how it is used and disclosed;
• Rectification: The right to request correction of inaccurate, incomplete, or outdated personal information;
• Erasure: The right to request deletion of personal information in certain circumstances, subject to legal retention requirements and other exceptions;
• Restriction: The right to request that we limit the use or disclosure of personal information in certain circumstances;
• Data portability: Where applicable, the right to request a copy of personal information in a structured and commonly used format, subject to legal limitations;
• Objection: The right to object to certain processing activities, including certain marketing communications, where applicable.

To exercise these rights, please contact us using the details provided in the Contact Information section below. We may need to verify your identity before responding to a request. We will respond within a reasonable time and in accordance with applicable legal requirements.

9. Withdrawal of Consent

Where our processing is based on consent, you may withdraw your consent at any time by contacting NorthPeak Mobile Marketing or by using any unsubscribe or opt-out mechanism provided in our communications, where available.

Please note that withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal. In some cases, we may still be permitted or required to retain or process certain information under applicable law or for legitimate business purposes.

10. Right to Complain

If you have concerns about how NorthPeak Mobile Marketing handles your personal information, you may contact us first so that we can attempt to resolve the issue promptly and fairly.

You also have the right to file a complaint with the appropriate privacy regulator in Canada, including the Office of the Privacy Commissioner of Canada, or with a provincial privacy authority where applicable.

We encourage individuals to contact us before escalating a complaint so that we may address the matter directly.

11. Data Security

NorthPeak Mobile Marketing uses reasonable physical, administrative, and technical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures may include:

• Access controls and authentication measures;
• Encryption where appropriate;
• Secure storage and transmission protocols;
• Employee confidentiality obligations and privacy training;
• Monitoring and logging of system activity;
• Vendor due diligence and contractual security requirements;
• Incident response and breach management procedures.

No method of transmission or storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.

12. Contact Information

If you have questions, requests, or concerns regarding this Privacy Policy or our handling of personal information, please contact:

NorthPeak Mobile Marketing
2450 Yonge Street
Toronto, ON M4P 2H5
Canada

Email: [email protected]
Phone: +1 (416) 782-5943

13. Changes to Privacy Policy

NorthPeak Mobile Marketing may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations, or business operations. When we make material changes, we will take reasonable steps to notify individuals, which may include posting the updated policy on our website, updating the effective date, or providing direct notice where appropriate.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect personal information.